Featured Work
Lively
Marketing Website, CMS & Blog
Lively’s marketing site was created to support their Health Savings Account (HSA) offering during a critical period of growth. Through my freelance studio, Freeground, I built a highly customized CMS that allowed the marketing team to manage content, launch new pages, and publish blog articles independently. This foundation helped their team move quickly, evolve their messaging, and educate users on the benefits of an HSA.

Volkswagen
Unleash Your Rrr
Unleash Your Rrr was a digital experience created for the Volkswagen Golf R campaign. I helped build an interactive tool that transformed user-recorded sounds into real Golf R footage on a world renowned race track, generating screeching, accelerating and drifting sequences through machine learning and motion design.

Target
Made For U College Styler
Made For U College Styler was an interactive digital tool built for Target’s back-to-college campaign. The experience analyzed a student's taste through a short quiz and social signals, then generated personalized dorm room designs using more than 400 shoppable items. I contributed to building a playful and intuitive interface that helped students discover their style and curate a room they could make their own.


