Jesse Piñuelas
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ABOUT

Creativity & Precision

Rooted in design, driven by engineering, and focused on crafting meaningful web experiences.

Overview

I build digital experiences that blend creativity with technical precision, crafting interfaces that are visually engaging, dynamic, and built to scale. My approach combines design-system thinking, intelligent tooling, and AI-assisted development to push technology and creativity forward.

Over the years, I’ve developed products across healthcare, automotive, luxury real estate, and fintech, each focused on performance, design integrity, and meaningful user interaction.

I see front-end engineering as a creative discipline where design, code, and emerging technology come together to create experiences that are both intuitive and inspiring.

That’s the philosophy behind my work and the foundation of my background and core expertise.

Education

The Art InstituteBachelor of Science in Interactive Media Design

Brooks CollegeAssociates in Interactive Media Design

Expertise

Frontend Architecture & StandardsDesign systems, component-driven development, atomic design, micro-frontends, monorepo management (Nx, Turborepo), accessibility (WCAG), responsive design, performance optimization, coding standards, frontend governance

Design Systems & CollaborationStorybook, Chromatic, Figma, ZeroHeight, Adobe XD, Sketch, Axure, documentation workflows, cross-functional collaboration

Frameworks & DevelopmentReact, Vue, Angular, Next.js, Nuxt, TypeScript, JavaScript (ES6+), HTML5, CSS3, Sass

APIs & Backend CollaborationNode.js, REST APIs, GraphQL, data modeling, cloud environments (AWS), headless CMS integration

Tooling & DevOpsWebpack, Vite, Rollup, GitHub Actions, CI/CD pipelines, Docker, Kubernetes, semantic versioning, Git

Jesse is one of the most competent, experienced and reliable front-end engineers I've ever worked with.

Despite his unassuming demeanor, Jesse's built sites for some of the most recognizable brands in the world, and his experience shows throughout his work. He's not only great with typical front-end tasks, Jesse has deep expertise in complex, single page applications, accessibility, and working within the confines of difficult CMS systems. Jesse is an asset on any team and I look forward to working with him again in the future.

– Jeremy Bunting, VP of Engineering

Honors & Distinctions

Experian Innovation Hackathon (3x Winner)

Developed winning prototypes that shaped new product features and drove company-wide innovation.

Target Co.Labs + Fast Company Accelerator Finalist

Top 10 finalist and $10K seed award for a mobile concept reimagining retail through community and social connection.

Academic Honors — Interactive & Multimedia Design

Graduated with honors from The Art Institute of California, Los Angeles (B.S.) and Brooks College (A.A.) in Interactive & Multimedia Design.

Volkswagen “Unleash Your Rrrr” - Ad Age

Collaborated on an AI-powered campaign that turned user sounds into personalized Golf R driving sequences through deep learning and motion design.

Toyota “Blind Spot Monitor” — Best Automobile Rich Media Ad

Collaborated on an award-winning interactive ad recognized for creative innovation in digital advertising.

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