Explosive digital experience built for blaster fans everywhere.
A high-energy website filled with animations, games and interactive tools that brought the BoomCo brand to life.
Mattel
BoomCo - Immersive Interactive Experience
BoomCo was a high-energy global website built for a next-generation dart blaster brand. I helped create an interactive experience full of motion, animation and gamified elements that showcased the product line in a fun and explosive way. The site featured blaster content, animated sections, custom target tools and a variety of interactive moments designed to keep young fans engaged.
Sr. UI Engineer
Developed as part of my work at RAPP
Gamified animations
Created fast-paced animations and playful visual effects designed to match the high-energy style of the BoomCo brand.
Immersive online experience
Built an interactive site using scroll-based animations, parallax effects and hidden Easter eggs. User testing and iteration helped refine the experience for global markets and kept young fans exploring longer.
Target generator
Developed a customizable tool that let fans generate and print their own BoomCo targets to use at home. Each template featured branded visuals and playful design elements.
Commercials and bonus videos
Integrated video galleries featuring product commercials, challenge videos and behind-the-scenes content to keep fans entertained and informed.
Game integration
Added simple online games that let fans practice aim, unlock surprises and interact with the BoomCo universe in fun ways.
This project was a fast, energetic build that mixed animation, motion design and playful interaction. Bringing so much movement and personality into one experience made it one of the most fun projects I worked on.
DisclaimerThe assets, visuals, and trademarks presented in this project are owned by Mattel and their respective third-party partners. They are included solely to illustrate the scope of work completed and are not intended for commercial use.