Jesse Piñuelas
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Among the first modern configurators built for the electric era

An intuitive customization experience that made exploring CODA’s all electric sedan simple, clear and engaging.

CODA Automotive

Design your CODA - Electric Vehicle Configurator


The CODA configurator introduced an interactive way for customers to explore and customize one of the early all electric sedans on the market. As a Front-end Engineer, I helped build a responsive experience that included model exploration, color and wheel customization, interior previews and a full 360 viewer. The project combined performance focused UI development with a clean, intuitive interface that made vehicle customization simple for customers discovering the CODA brand.

Front-end Engineer

Developed during my time at Sabertooth Interactive in partnership with Blitz Agency

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360 exterior and interior viewer

Developed a full 360 viewer paired with real time color, wheel and interior selectors, creating an intuitive and engaging way for customers to explore and compare vehicle options from every angle.

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Innovative and informative product experience

Developed a vibrant and informative experience that helped customers explore the CODA brand with clarity.

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Integrated media gallery

Integrated a media gallery system that simplified adding and organizing photos for the site, including content sourced from social media.

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Working on an EV configurator at a time when electric vehicles were just starting to gain momentum made this project especially exciting. Helping bring CODA’s vision to life through an intuitive customization experience was a rewarding early milestone in my engineering career.

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