Find your style. Build your space.
An interactive tool that creates personalized dorm room designs you can explore and shop on any device.
Target
Made For U College Styler - Personalized Social Design Tool
Made For U College Styler was an interactive digital tool built for Target’s back-to-college campaign. The experience analyzed a student's taste through a short quiz and social signals, then generated personalized dorm room designs using more than 400 shoppable items. I contributed to building a playful and intuitive interface that helped students discover their style and curate a room they could make their own.
Sr. UI Engineer
Developed during my time at Deutsch
Social design tool
The system learns student preferences through a mix of simple questions and optional social inputs. It uses these insights to generate personalized room looks and lets students invite a roommate to collaborate.
Interactive style quiz
A short animated quiz helps students identify their style. Each persona unlocks a curated set of room designs, from Up Starter to Earthy Explorer to Fabulista.
Compatibility score
A simple and fun feature that compares two style profiles to show how well roommates match creatively and visually.
Roommate collaboration
Roommates can connect, share ideas, swap partners, save checklists and organize items they plan to bring. It makes planning small spaces easy and collaborative.
Smart checklists
A customizable checklist helps roommates coordinate who brings what, making move-in planning more organized and stress-free.
Room inspirations
Each persona comes with fully designed, shoppable room layouts. Students can explore different arrangements, browse products and customize their space in a way that fits their personality.
Target API integration
Integrated with Target’s product API to surface real-time inventory, pricing and recommendations directly in the experience.
This project let us blend playful UI design with personalization. It was a fun mix of creativity and technical problem-solving.
DisclaimerThe assets, visuals, and trademarks presented in this project are owned by Target and their respective third-party partners. They are included solely to illustrate the scope of work completed and are not intended for commercial use.