Jesse Piñuelas
hero imagehero image
logo image

A modern relaunch for a premium dining experience.

A content-rich website and scalable CMS built to support local menus and reservations.

Fleming's

Fleming’s Steakhouse - Website Relaunch & Customized CMS


Fleming’s was a complete website relaunch designed to elevate the brand’s premium dining experience through a modern, content-rich platform. I worked as part of the engineering team to build a scalable Umbraco-based CMS that supported local menus, nationwide promotions, private dining reservations, and dynamic content updates. The platform unified visuals, performance, and content flexibility, helping a national brand deliver a more seamless and consistent digital experience.

Sr. UI Engineer

Developed as part of my work at RAPP

Fleming's-image

Restaurant reservations

Integrated reservation tools that allow guests to book private dining rooms or dinner reservations at any Fleming’s location with ease.

fpo

Dynamic menu system

A flexible menu architecture that supports entrée, steak, wine, dessert, and seasonal menus while enabling each location to manage variations and updates independently.

fpo

Customized and scalable CMS

A tailored Umbraco CMS designed to support brand-wide content, local updates, promotional campaigns, videos, and career pages, all while keeping performance and consistency intact.

fpo
Developing for a national restaurant brand meant balancing consistency with local flexibility. It was a rewarding challenge to build tools that supported both the brand story and the operational needs of each location.

stay in touch