Jesse Piñuelas
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Editorial stories brought to life through film, photography and style.

A seamless blend of storytelling, style exploration and in-line product discovery.

Levi's

Live in Levi's - Interactive Video Experience with Inline Shoppability


Live in Levi’s was an interactive video experience built to merge film-driven storytelling with lightweight commerce. I contributed to developing a web app that integrated short-form video, dynamic UI elements, and inline shoppable components, allowing users to explore personal stories while engaging with curated Levi’s products in a seamless, unobtrusive way.

Full Stack Engineer

Developed while freelancing at Sabertooth Interactive for AKQA.

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Compelling video stories

Short films captured how people around the world live in Levi’s. Each story highlighted personal style, creative expression and authentic lived experiences.

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In-line shoppability

Shoppable product details appeared organically within each story. Users could explore looks and shop items without interrupting the experience.

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Curated galleries

Photo galleries provided a closer look at styles and featured products. Each gallery complemented the stories and offered more ways to engage with the brand.

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This project was creatively inspiring because it let us build a digital experience shaped by real people, expressive visuals and authentic stories.

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