Powering Lively’s early growth with a scalable marketing platform

A dynamic marketing and content platform built to accelerate Lively’s early growth and educate users on HSAs and their benefits.

Lively

Marketing Website, Customized CMS & Blog

Lively’s marketing site was created to support their Health Savings Account (HSA) offering during a critical period of growth. Through my freelance studio, Freeground, I built a highly customized CMS that allowed the marketing team to manage content, launch new pages, and publish blog articles independently. This foundation helped their team move quickly, evolve their messaging, and educate users on the benefits of an HSA.

Full Stack Engineer

Built by my freelance studio, Freeground.

Health Plan Cost Calculator

An interactive tool that helps individuals estimate healthcare expenses and compare plan options. Users can adjust variables like copays, deductibles, and coinsurance to identify the most cost-effective plan for their needs.

Payroll Tax Benefit

A calculator built for employers to visualize potential FICA tax savings and overall financial impact when administering HSAs through Lively. It provides clear, data-driven insights to support benefit decisions.

Customized Blog

Built with unique templates and content tools that enabled Lively’s writers to publish educational resources with ease. The flexible design and architecture made it simple to share content that empowered and educated users on Health Savings Accounts, while maintaining visual consistency and strong site performance.

Site Animations & Page Transitions

Subtle motion and scroll-based transitions were implemented across the site to bring the interface to life. Each animation enhances engagement and reinforces Lively’s approachable, user-friendly brand experience.

This project was especially meaningful to me because it combined creativity and technology to create something that genuinely helps people.