Jesse Piñuelas
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A modern configurator designed for intuitive vehicle customization

A simple and engaging way for customers to explore features, compare options and personalize their Subaru.

Subaru

Build Your Own Subaru - Innovative Vehicle Configurator


The configurator delivered a complete end-to-end build experience that included model exploration, trim and feature selection, real time pricing and a full 360 viewer. It was designed to be fully responsive and dependable across all devices, ensuring a smooth and intuitive shopping flow.

Sr. UI Engineer

Developed during my time at Sabertooth Interactive in partnership with Carmichael Lynch

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360 interior and exterior viewer

Developed a full 360 viewer with mouse, keyboard and iOS gesture controls. The tool allowed customers to explore every angle of the vehicle interior and exterior without plugins.

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Smooth transitions and interactions

Implemented smooth transitions and intuitive gestures that kept the entire configuration experience fluid and engaging.

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Built for consistency across devices and browsers

Designed the experience to perform smoothly on desktop, tablet and mobile, with reliable cross-browser behavior and interaction support throughout the entire configurator.

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What made this project memorable was creating a configurator that helped Subaru customers explore options and build a vehicle that fit their lifestyle. Contributing to an experience this polished and user friendly was incredibly rewarding.

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