0 to 60 in 4.9 seconds. Ground control, do you copy?
An interactive experience that turns your engine sounds into a personalized Golf R video.
Volkswagen
Unleash Your Rrr - AI-Driven Digital Experience
Unleash Your Rrr was an experimental digital experience created for the Volkswagen Golf R campaign. I worked as part of a collaborative team to build an interactive web application that transformed user-recorded car sounds into shareable, AI-driven driving sequences. The platform analyzed vocal pitch and cadence to generate custom video content that captured the personality of the user and the performance of the Golf R. This project blended machine learning, motion design, and creative technology to deliver an experience that entertained users and showcased the Golf R in a new and playful way.
Sr. UI Engineer
Developed as part of my work at Deutsch
Recorded audio visualizer
An audio visualizer captured user-generated engine sounds in real time. Each recording was processed through a custom AI model that interpreted pitch, rhythm and tone to build unique motion sequences.
Trailer featuring Michael Winslow
Volkswagen partnered with Michael Winslow, known for his incredible vocal sound effects, to introduce the experience. His performance brought personality and excitement to the campaign and demonstrated the creative potential of the tool.
Turbo charged results
The experience generated dynamic, personalized videos that users could create and share instantly. Built with performance, creativity and experimentation in mind, the platform highlighted what the Golf R stands for. Speed. Energy. Personality.
This was one of the most creatively fun projects I’ve contributed to. It gave us the freedom to push technical and artistic experimentation while delivering a polished brand experience.
DisclaimerThe assets, visuals, and trademarks presented in this project are owned by Volkswagen and their respective third-party partners. They are included solely to illustrate the scope of work completed and are not intended for commercial use.